Rethinking What Snacking Can Be

This week, from October 13–19, we’re launching something different across Amsterdam.

Something exciting. Something meaningful. We’ve teamed up with FEBO to create a limited-edition protein shake, available in select locations across the city, just in time for the Amsterdam Marathon.

On the surface, this might seem like an unexpected pairing. But to me, it makes perfect sense.

Today, people are more conscious than ever about their health, and rightfully so. We’re starting to ask more of our food. More honesty, more purpose, more connection to our goals and values. FEBO has been on that journey too.

This collaboration was born from a shared realisation: We don’t need to compromise on joy to make better choices. We don’t need to sacrifice convenience for quality.

Together, we wanted to create something that reflects that shift, something that allows people to enjoy what they love, while still feeling proud of their choices.

Now maybe youre asking, why the Marathon? Well, it represents more than a race. It represents consistency, discipline, drive, and a deep personal why. I couldn’t think of a better moment to launch this collaboration. For many, FEBO holds nostalgic value. For others, finishing the Amsterdam Marathon is a bucket list moment. We wanted to honour both, by creating something new that sits at the intersection of lifestyle, performance, and tradition.

This protein shake is more than a drink.
It’s a small, powerful symbol of what’s possible when we think differently about what we consume.

When we sat down to build this together, it became clear that our values aligned.

At Zunutrition, we develop products with purpose. Everything we offer is backed by science, supported by research, and designed to genuinely support people in feeling and performing better, no false hope, no trendy fluff, just honest solutions that fit real life.

FEBO, in their own way, follows the same approach. Their focus is on real ingredients, minimal processing, and staying true to their original recipes, no unnecessary additives or fillers, just good food made fresh.

That alignment made this collaboration effortless. We believe people deserve experiences that feel good, physically and emotionally. That includes the food they eat and the way it fits into their day. 

This shake reflects that belief. It’s a reminder that progress and pleasure don’t have to be at odds. It’s possible to enjoy what you consume while still moving toward your goals.

We found that sweet spot, and now, we get to share it with you.

This collaboration is just one step in a bigger movement. A shift toward being more mindful, more intentional, and more connected with our health without losing the simple joy of food.

So if you choose to snack, make it count. If you’re fuelling for something big, make it smart. And if you’re running that marathon, run proud. We’ll be there with you, one sip at a time.